Learn how to grow your business without using paid ads and grow your audience by driving traffic to your website and by growing your online presence using social media.
During this step, we will look at the following areas:
GENERATING ORGANIC TRAFFIC FOR YOUR BUSINESS
The goal is to use organic marketing to naturally attract your audience to your brand or business by using SEO, social media, and a variety of other channels.
SOCIAL MEDIA GROWTH STRATEGY
How to create a bullet proof social media strategy to help boost your social media presence and grow your business. Social media marketing is the use and management of different social media platforms to promote your brand, products, and services. It is a great tool to communicate with your existing customers and reach new ones. Social media marketing helps you drive traffic to your website, increase sales, build engagement and customer loyalty.
SEO BEST PRACTICE SEO
During this lesson, we’re going to look at how you can get the most from your website and increase your traffic by following our SEO best practices as a guide to improving the effectiveness of your website. Here you will find tips on how to optimize your site for search engines and drive free, organic search traffic to your content.
CONVERTING WEBSITE VISITORS
We’ll be taking that further by looking at how you can use your website to push your lead magnet out even more by surrounding site visitors with various opportunities to subscribe without inundating them with requests. This is about effectively using valuable opt-in incentives to grow your email list, bring people into your sales funnel, and build deeper relationships with your audience.
AUTHORITY MARKETING
Authority marketing is about positioning your business in a way that you become the logical choice when someone is making the decision who to turn to for help, advice, products or services.
Your goal is to become the go-to person in your niche, or at the very least, one of the first names that come to mind when someone thinks about who to turn to for help with specific topics.
