This course is a basket of tried and tested exercises on how to build a name for yourself at work.

Skip reading books on personal branding to understand what you need to do today to build your brand: this course is a shortcut that gets to the point.

In around half an hour, you learn what are the 5 steps you need to start building your personal brand and how to use your current role today to build the professional you want to become tomorrow.

Stop letting others think what they want of your professional input and start showing them who you really are.

Here are 5 reasons why you should build your professional brand:

1. All Your Personal Aspirations Are Tied To Your Income

Your budget dictates your every life decision and each professional decision limits your future. Your paycheck is what dictates the house you buy and where you go on holidays… in fact, everything!

2. Improving Your Income Will Improve The Quality Of Your Life

You could search for that rich uncle or keep trying to win the lotto. Or how about not relying on pure luck and make your … own luck?!

3. Your Career Is Your Masterpiece – It Mirrors Your Capabilities

Each professional decision changes the trajectory of your future. You start your career in your twenties and retire in your sixties. This gives you over 40 years of chances for success

4. And If You Follow Your Peers’ Steps You Become What Everyone Is – Average

Being different means standing out with something huge – your skills, your results. Getting noticed is being smart about what you want others to think of you. Because whoever pays your check needs to see you – and you should know who that ‘whoever’ is.

5. Building A Personal Brand Is Drawing The Best Picture Of Your Professional Input

Use all you’ve got to make a name for yourself - your skills, your network and your voice. Everything people think of you is your brand – from your phone’s ringtone to your underwear – if you share that at work. So why not use every minute at work to make that remarkable impression? How can you make everyday count towards creating your most expansive life?

Here is what the course covers:

1. Your Values and Mission

Identify your top three values and create the perfect mission statement to champion your career

2. Social Media

Master one social media platform to promote your education, skills and experience. Then connect with five peers a week

3. Networking

Identify your A-List of key people to your career and take necessary steps towards connecting on social media

4. Stand Out

Define your competitive advantage and develop it to an expert level

5. Reputation Management

Influence how your personal brand is received by others and significantly improve the overall impression you have on peers and managers

And here is Wikipedia's definition of a personal brand:

A personal brand is a widely recognised and largely-uniform perception or impression of an individual based on their experience, expertise, competencies, actions and/or achievements within a community, industry, or the marketplace at large.

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