Great organisational are more interested in communication planning in other to maintain your market share you need to be heard in a positive manner. Communication is important to the success and survival of the organisation.

companies need to understand the creative strategies and the media strategy which have greater effect on the promotion. Evaluating advertising effectiveness is very important to the success of the advert. Its important to understand that we must always ensure that the cost of the adverts justify the results. The media landscape has seen a great change in this modern times monopoly is known more competition is at its highest point in this current times, companies want to stand tall against their competitors but this cannot be done easily, it need deep thinking and developing a strategy to ensure that they are prepared to face competition.

The changes in promotion has bring in creativity and style, the internet has change the scope of doing business both online and offline, the traditional way of doing business have change, promotion has assume a different dimension in this current times.its important management resources their marketing team to ensure that they can promote brands in the professional and modern way. Budgets need to be allocated to marketing departments on time so that they can work in a smart way to overcome their competitors in the market environment.