This module appears in UGC certified course of mass media.

This course aspires to prepare a new generation and work from home with certification, of media and communication professionals, teachers and researchers with a holistic understanding of media as a tool of change for national development and global understanding.

Journalism is concerned with the collection and dissemination of news through the print and electronic media. Career in journalism is a prestigious as well as highly paid profession. The opportunities in journalism are endless. At the same time, finding a job in this field has become more challenging. Mass Communication is one of the processes of communication operating in the society at a wider level. Electronic media with its various forms has upgraded the study of Mass Communication, Journalism and Advertising.

A qualified professional can take up a job of educating, informing, persuading, interpreting, and guiding. Working in print media offers the opportunities to be a news reporter, an editor, a feature writer, a photojournalist, etc. Electronic media offers great opportunities of being a News Reporter, News Editor, News Reader, Programme Anchor, Interviewer, Cameraman, Producer, Director etc. Advertising is a line for a creative and artistic person. Planning, designing or promoting a product, all fall under the purview of advertising.